First, I am very pleased to report that I will be providing a regular column for the NonProfit Pro website. The first one deals with the migration from Google Universal Analytics, the main tool for tracking website visitors for a decade, to GA4, the new kid in Internet land.
Nonprofits need to pay attention to this change, if only so they can decide whether it is worth making the change. You don't have a lot of time either. The changeover happens on July 1st.
Here's the article.
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