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On July 1st, The Way We Track Websites Will Change. What Does It Mean To Nonprofits?

How many people visit your website? If they go to your donation page, do they actually give? How many

visitors find you through Facebook?

For about 10 years, if you wanted to know the answer to any of these questions, chances are you used Google Universal Analytics. On July 1st, Google will shut down Universal Analytics and require people to use a new, much more complex (and confusing) system called Google Analytics 4 (GA4).

What does it mean for nonprofits? GA4 is such a radically different way of measuring website activity that nonprofits without technical expertise are likely to struggle with it. Some experts have even predicted that organizations will either have to invest a lot of time in setting up the system, pay to have the system managed or simply lose the ability to accurately track their website activity.

We've prepared a special white paper that looks at the change to GA4, what it means to nonprofits and what you can do about it. Fill out the form to receive a copy.

If you would like to talk about how this impacts your organization, email us at


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